Cleverfox Publishing announces the release of GIGglers GIGgling GIGgles: Work By Choice by authors Sujitesh Das and Abhinandan Mookherjee — a groundbreaking exploration of modern work that blends narrative storytelling with a practical competency framework for the gig economy.
As millions of professionals worldwide abandon traditional employment in favour of flexible, self-directed careers, the gig economy is no longer a trend — it is the future of work. Yet most organisations and workers remain unprepared for its demands. Work By Choice changes that.
“If you’ve ever wondered how to thrive in a world without blueprints, this book is your guide.”
— Sujitesh Das & Abhinandan Mookherjee
About the book
At the heart of the book are Anita and Rahul — two creative professionals navigating single parenthood, caregiving, and freelance careers in a rapidly shifting world. Through their stories, readers journey from living room brainstorms to documentary shoots, from mentorship over chai to startup chaos, encountering the emotional and entrepreneurial realities that define a generation rewriting the rules of success.
Beyond storytelling, the book introduces the Gig Quotient (GQ) — a practical framework of 14 core competencies across three dimensions: Work, Cognitive, and Value. GQ provides actionable guidance for both organisations and individual workers.
FOR ORGANISATIONS
Hire, onboard, engage, and retain gig talent with empathy and precision — assessing emotional intelligence, adaptability, and collaboration beyond technical skills.
FOR GIG WORKERS
A personal roadmap to reflect on strengths, build an impact-driven portfolio, and cultivate the resilience, curiosity, and community essential for long-term success.
FOR FUTURE-READY LEADERS
Create psychologically safe spaces, invest in mentorship and feedback, and build purpose-driven cultures that attract and sustain top flexible talent.
Work By Choice is not merely a business book — it is a movement. A call to lead with empathy, learn with intention, and build with purpose at a time when the traditional employment contract is being reimagined worldwide.
About the authors
Sujitesh Das
An Extrapreneur, Concurrent CHRO, and Gigstar for Digital Startups, Sujitesh brings nearly 25 years of HR leadership experience. He has launched human equity-driven AI platforms and social ventures, led award-winning global employee experience initiatives, and dedicated over 750 hours to teaching at leading academic institutions — covering topics from gamification and management to storytelling in people strategy.
Abhinandan Mookherjee
A future-of-work strategist, HR technologist, and gig economy advocate with over two decades of global experience, Abhinandan led HR transformation at the World Bank before making a deliberate shift in 2021 — leaving full-time employment to embrace a “gig by choice” lifestyle. He has since built a thriving portfolio spanning skill-based hiring, leadership development, and HR digitisation. He lives the gig experience as both practitioner and employer, giving the book an authenticity that is rare in its field.
Together, the authors bring lived experience, strategic insight, and deep understanding of the evolving nature of work.
